Creating a model to help reform the food system to be more healthy and sustainable
The industrial animal-based food system is an economic system. By understanding its various components and how they interact, we can intentionally work to change each component in the most effective manner available. This can be accelerated by having more people and more organizations in more countries that are working on any of the components be better coordinated. These people and organizations need not all be working for this change for the same reason: a “big tent” approach that does not marginalize people by interests is most likely to bring about change more quickly.
Raising the cost of production and lowering demand for animal-based foods will squeeze the profit margins, causing companies involved in animal agriculture to diversify and make their profits in other ways, and consumers of animal products to exhibit more demand elasticity and be more open to other forms of food to meet their needs.
We recognize that these changes will affect numerous stakeholders in the current animal-based industrial human food system who are deriving what they perceive as value (in the form of profit, nutrition, taste, etc.), so wherever we can create better value for stakeholders by removing animal products from the system, we should do that to prevent or soften stakeholder opposition.
In other words, we do not want consumers to experience a loss of desired nutrition and tastes, and we do not want to put the people involved in all aspects of the animal-based industrial human food system out of business. Rather, we want people to get the nutrition and tastes they want in a way that does not harm the climate or animals, and we want related businesses and workers to maintain their livelihood by being in a business that does not harm the climate or animals.