ALT-PROTEIN RESEARCH
Industrial animal agriculture is not sustainable - full stop. Whether it is climate change, soil and water degradation, antibiotic resistance, pandemic risk, or a myriad of other bad outcomes, the system must change now. The entire global population needs to modify what they demand and consume (a notoriously difficult thing for even the most motivated person to do), and so perfect analogues to animal products available everywhere and at low prices are no longer a “nice to have.” They are a must have in order to get the global population to lower its animal product consumption.
Agriculture is a major contributor to climate change, and animal agriculture and its inputs are the worst offender. The industrial human food system is dependent on animal proteins that are no longer scalable or sustainable. Growing nutritious crops only to then feed to animals must change, and time is fast running out.
We believe the most effective way to shift our food system to one that is sustainable and nutritious is to create and offer to people around the globe the very tastes and textures they seek from animal products, but produced in more sustainable and humane ways. Once those new products exist and are widely available where people eat, and if the price is the same or lower than the unsustainable animal products they are meant to replace, the challenge of getting consumers to modify their behavior should be much easier.