Bruce Friedrich

Bruce Friedrich is founder and CEO of the Good Food Institute (GFI), an international nonprofit that is reimagining meat production. With more than 150 team members across its U.S. and five affiliate offices, GFI is building a world where alternative proteins are the default choice. Bruce oversees GFI’s global strategy, working to ensure that GFI is maximally effective at implementing programs that deliver mission-focused results.

Bruce is a TED Fellow, Y Combinator alum, 2021 “American Food Hero” (EatingWell Magazine), and popular speaker on food innovation. He has penned op-eds for the Wall Street Journal, USA Today, Los Angeles Times, Wired, and many other publications. He has represented GFI on the TED Radio Hour, New Yorker Radio Hour, Ezra Klein Show, Making Sense (Sam Harris), ReCode Decode, and other programs and podcasts. Bruce’s 2019 TED talk has been viewed more than 2.4 million times and translated into dozens of languages.

He graduated magna cum laude from Georgetown Law and also holds degrees from Johns Hopkins University and the London School of Economics.